There is still a huge opportunity for dealerships to optimize their existing places pages. Optimizing your places page will show consumers a better representation of the experience they can expect when the right content is used. Making sure the correct categories are used can help dealerships show up in searches they have been recently invisible in. If you sell trucks you should have “new and used trucks as a category”. If you sell Toyotas then Toyota dealership would be a recommended first choice.
This is free once you have claimed your places page. Maintaining another area of your digital storefront gives consumers another opportunity to make a choice to communicate with you. Showing up in their searches is the first step; without relevant categories that will be a challenge.
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